Blogs by ianbrodie


Referrals: You've got to have a system [ Show blog ]
10 Jul : 10:39
We all know that referrals can be the most powerful and profitable source of new clients.

Yet most of us find that we’re simply not generating enough referrals of a high enough quality to reach our practice growth objectives.

What’s the problem here? Are we mistaken in our assumption that referrals are such an effective business development method? Or is it an execution issue – we’re simply ...

Becoming a Trusted Advisor [ Show blog ]
01 Jun : 16:53
It’s the holy grail of Law and other Professional Services firms - to become a trusted advisor to your senior clients. To be viewed - and sought out - as a source of valued advice and support.

The benefits from a business development perspective are clear: the professional who is the first port of call for a client with a business problem is in a tremendous position to help shape that client’s ...